Most people have trouble saving money because it can be intimidating and confusing.
But with Mint, saving feels like a game.
To kick off the campaign, we created a digital version of the beloved game, where 25¢ of every dollar you spend will go into the money chest.
To spread the word on TikTok, money and gaming influencers will receive a limited edition physical version of Mintopoly.
After launching the game, we will start our OOH campaign.
Even showing up where people overspend, like ordering takeout.
Flyers are put in DoorDash orders to give people a fun and easy way to save.
